Back to Search
Start Over
Discrimination and Middle Class Minority Consumers.
- Source :
- Journal of Marketing; Jul1973, Vol. 37 Issue 3, p65-68, 4p, 1 Chart
- Publication Year :
- 1973
-
Abstract
- Studies of the role of race and ethnicity in marketplace discrimination have been quite limited to date. This article reports on a field experiment involving middle-income Anglo-whites, blacks, and Chicanos in the mobile home marketplace. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00222429
- Volume :
- 37
- Issue :
- 3
- Database :
- Complementary Index
- Journal :
- Journal of Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 4996089
- Full Text :
- https://doi.org/10.1177/002224297303700310