Comparing social desirability responding on world wide web and paper-administered surveys.

Social desirability responding (SRD) on surveys administered on the World Wide Web (WWW) and on paper was examined using 178 graduate and undergraduate students randomly assigned to a 2 (World Wide Web and Paper) ×2 (Anonymous and Nonanonymous) true experimental design. The findings reveal no differences in SDR between the WWW and the paper-administered survey conditions, and no differences in SDR between the anonymous and nonanonymous conditions. These findings and potential explanations are examined for consideration by anyone interested in using the WWW to obtain accurate information from survey participants. [ABSTRACT FROM AUTHOR]