Are Business-to-Business Relationships Inherently Unstable?

The intangible nature of relationships makes for certain difficulties in analysing both "relationships," themselves and the circumstances in which they might exist Using an adaptation of Bosiot's I Space, it is suggested that relationships may often effectively be the product offered in business-to-business relationships. However, the combination of market forces and the behaviour of managers is identified as the source of the instability of relationships. [ABSTRACT FROM AUTHOR]