The Influence of Managerial Characteristics on Different Measures of Export Success.

Authors :: Schlegelmilch, Bodo B.
Ross, A. G.
Source :: Journal of Marketing Management; Winter87, Vol. 3 Issue 2, p145-158, 14p
Publication Year :: 1987
Abstract: This paper reports a small empirical investigation of the relationship between a selection of pertinent managerial characteristics and different measures of export performance. The results show that certain characteristics are associated with export success, in particular export growth and export profitability. The managerial implications of the findings are outlined and suggestions for future research are made. [ABSTRACT FROM AUTHOR]

Subjects :: EXECUTIVES' attitudes
EXPORTS
SUCCESS
MANAGEMENT
PROFITABILITY
EMPIRICAL research
MARKET orientation
MARKETING literature
METHODOLOGY
STATISTICAL correlation

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