Come together.

The article offers a study on how one organization was able to achieve its goals through marketing research. Discussed are issues relevant to both councils and research agencies, and the case study demonstrates how consultation techniques must continue to evolve in order to meet the needs of its participants, if it wants to continue to be successful. Attention is given voter turnout in the 1998 Barnsley, England local election. The voters were grouped into four categories: conscientious voters, casual pragmatists, sceptical bystanders, and outright rejectors, and motivating and inhibiting factors are examined.