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Epistemological evolution of corporate social responsibility in marketing.
- Source :
- International Review on Public & Non Profit Marketing; Jun2009, Vol. 6 Issue 1, p35-50, 16p
- Publication Year :
- 2009
-
Abstract
- The main aim of this research is to determine if marketing-salient literature focused on corporate social responsibility (CSR) has evolved from its origins to 2006, both quantitatively and qualitatively, and to learn which of three competitive epistemological evolutional views better fits to CSR evolution. A content analysis-based empirical examination of 1,082 papers focused on CSR was conducted. First, all selected papers were judged and discriminated attending their original discipline; then, the 153 documents identified as marketing’s belonging were judged by their epistemological orientation. Results show that the epistemological evolution of CSR within marketing literature fits to a progressive view. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 18651984
- Volume :
- 6
- Issue :
- 1
- Database :
- Complementary Index
- Journal :
- International Review on Public & Non Profit Marketing
- Publication Type :
- Academic Journal
- Accession number :
- 49377696
- Full Text :
- https://doi.org/10.1007/s12208-009-0022-0