Factors Leading to Green Profitablity.

This paper presents ten examples from the Province of Quebec, where firms have increased their profitability while protecting the environment. These examples contain new ideas and arguments that can help environment-conscious managers to convince their colleagues to become proactive in this area. The examples are preceded by a discussion of the general context of the relationship between environmental quality and profitability. Specifically, the link between improved environmental quality and increased profitability is elucidated. We then discuss ten examples grouped by industrial sector. Three of the cases are presented in detail, to better shed light on the motivations leading to the implementation of these measures, along with the implementation process. Lastly, the common factors between these examples are identified. [ABSTRACT FROM AUTHOR]