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Changing Orientations of Marketing Research.
- Source :
- American Journal of Agricultural Economics; Dec68, Vol. 50 Issue 5, p1437, 13p
- Publication Year :
- 1968
-
Abstract
- Identifies problems and issues which relate to the economic and social organization of the food and fiber sector in the United States to enhance marketing research. Need to understand the dynamics of the economy; Changes in the food and fiber sectors; Consequences of scientific industrialization; Mentality about science and technology.
- Subjects :
- MARKETING research
FOOD industry
INDUSTRIALIZATION
SCIENCE
TECHNOLOGY
Subjects
Details
- Language :
- English
- ISSN :
- 00029092
- Volume :
- 50
- Issue :
- 5
- Database :
- Complementary Index
- Journal :
- American Journal of Agricultural Economics
- Publication Type :
- Academic Journal
- Accession number :
- 4762637
- Full Text :
- https://doi.org/10.2307/1237339