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Survey Finds Desired Perks Elusive.
- Source :
- American Banker; 1/13/2010, Vol. 175 Issue 7, p7-7, 1/3p
- Publication Year :
- 2010
-
Abstract
- The article reports that according to Auriemma Consulting Group's monthly "Cardbeat" report on a survey of credit card customers, issuers often make it hard to find descriptions of some features. As a result, consumers may not be informed about their rewards and issuers receive little promotional benefit.
Details
- Language :
- English
- ISSN :
- 00027561
- Volume :
- 175
- Issue :
- 7
- Database :
- Complementary Index
- Journal :
- American Banker
- Publication Type :
- Periodical
- Accession number :
- 47525851