THE NOT-SO-SUBTLE ART OF PERSUASION: THE CASE OF ATLANTIS SPA PRODUCTS.

Authors :: Sigmar, Lucia S.
Gravois-Lee, Reneé
Source :: Allied Academies International Conference: Proceedings of the International Academy for Case Studies (IACS); Oct2009, Vol. 16 Issue 2, p45-54, 10p
Publication Year :: 2009
Abstract: The article presents a case study on the dialogue between a Centerville Mall shopper Lana Thompson and a sales representative of Atlantis Spa Product kiosk as an example of an effective persuasive communication in the U.S. The dialogue is adapted for an undergraduate business communication, marketing/personal selling courses, and development of persuasive communications. The students focused on the sales approach of a kiosk vendor who sells nail and skin care products.

Subjects :: BUSINESS communication
MARKETING strategy
SALES management
SALES promotion
SALES presentations

Language :: English
ISSN :: 19483198
Volume :: 16
Issue :: 2
Database :: Complementary Index
Journal :: Allied Academies International Conference: Proceedings of the International Academy for Case Studies (IACS)
Publication Type :: Conference
Accession number :: 47108210

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