Toward a Definition of the Consumerist Segment in France.

The article presents research that extends the analysis in the paper "Viability and Profile of the Consumerist Segment," by Jacques C. Bourgeois and James G. Barnes. The study compares and contrasts French consumerists and their U.S. counterparts. According to the research French consumerists are more likely to give their time to their town or their country. The French consumerists attributed more value to friendship, have more faith in consumer efficiency, and are more sensitive to the impact of their consumption on the general public.