Design of Subscription Programs for a Performing Arts Series.

Conjoint analysis is used to determine the impact of factors such as renown of performers, seating priority, season discount, and driving time on the demand for subscription series to performing arts events. Checks to assess the consistency of the data are developed and implemented. The results suggest that commonly computed derived-attribute importance weights need to be adjusted by the number of levels, if rank order preference data are collected. [ABSTRACT FROM AUTHOR]