Measurement of Advertising Effectiveness: Some Theoretical Considerations.

MLA

Sheth, Jagdish N. “Measurement of Advertising Effectiveness: Some Theoretical Considerations.” Journal of Advertising, vol. 3, no. 1, Mar. 1974, pp. 6–11. EBSCOhost, https://doi.org/10.1080/00913367.1974.10672505.

APA

Sheth, J. N. (1974). Measurement of Advertising Effectiveness: Some Theoretical Considerations. Journal of Advertising, 3(1), 6–11. https://doi.org/10.1080/00913367.1974.10672505

Chicago

Sheth, Jagdish N. 1974. “Measurement of Advertising Effectiveness: Some Theoretical Considerations.” Journal of Advertising 3 (1): 6–11. doi:10.1080/00913367.1974.10672505.