Cite
COMPARATIVE TELEVISION ADVERTISING: EXAMINING ITS NATURE AND FREQUENCY.
MLA
Brown, Stephen W., and Donald W. Jackson. “Comparative Television Advertising: Examining Its Nature and Frequency.” Journal of Advertising, vol. 6, no. 4, Fall 1977, pp. 15–18. EBSCOhost, https://doi.org/10.1080/00913367.1977.10672720.
APA
Brown, S. W., & Jackson, D. W. (1977). Comparative Television Advertising: Examining Its Nature and Frequency. Journal of Advertising, 6(4), 15–18. https://doi.org/10.1080/00913367.1977.10672720
Chicago
Brown, Stephen W., and Donald W. Jackson. 1977. “Comparative Television Advertising: Examining Its Nature and Frequency.” Journal of Advertising 6 (4): 15–18. doi:10.1080/00913367.1977.10672720.