Children's Responses to Repetitive Television Commercials.

The article discusses advertising effectiveness on children in relation to the repetition of television commercials. The goal of the article is to determine whether children and adults respond similarly to viewing commercials repetitively. Adults are characterized by increasingly negative views towards a product as the number of times a commercial has been viewed increases. A study of eight to ten year old boys is presented and evaluates their response to ice cream commercials during the "Flintstones." The name recognition, brand preference, and recognition of flavors are presented.