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Gift Giving in Anthropological Perspective.

Authors :
Sherry Jr., John F.
Source :
Journal of Consumer Research; Sep83, Vol. 10 Issue 2, p157-168, 12p
Publication Year :
1983

Abstract

Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this paper. [ABSTRACT FROM AUTHOR]

Subjects

Subjects :
GIFT giving
CONSUMER behavior -- Social aspects
SOCIAL values
EXCHANGE
CEREMONIAL exchange
GENEROSITY -- Social aspects
CULTURAL values
SOCIAL exchange
CONSUMER attitude research
CONSUMER culture

Details

Language :
English
ISSN :
00935301
Volume :
10
Issue :
2
Database :
Complementary Index
Journal :
Journal of Consumer Research
Publication Type :
Academic Journal
Accession number :
4662081
Full Text :
https://doi.org/10.1086/208956
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