Back to Search
Start Over
Gift Giving in Anthropological Perspective.
- Source :
- Journal of Consumer Research; Sep83, Vol. 10 Issue 2, p157-168, 12p
- Publication Year :
- 1983
-
Abstract
- Gift giving is a universal behavior that still awaits satisfactory interpretation by social scientists. By tempering traditional consumer research with an anthropological perspective, our understanding of gift exchange can be enriched. A model of the gift exchange process intended to stimulate comprehensive research on gift-giving behavior is presented in this paper. [ABSTRACT FROM AUTHOR]
Details
- Language :
- English
- ISSN :
- 00935301
- Volume :
- 10
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Journal of Consumer Research
- Publication Type :
- Academic Journal
- Accession number :
- 4662081
- Full Text :
- https://doi.org/10.1086/208956