Ad Reactions Over Time: Capturing Changes in the Real World.

MLA

Burke, Marian C., and Julie A. Edell. “Ad Reactions Over Time: Capturing Changes in the Real World.” Journal of Consumer Research, vol. 13, no. 1, June 1986, pp. 114–18. EBSCOhost, https://doi.org/10.1086/209051.

APA

Burke, M. C., & Edell, J. A. (1986). Ad Reactions Over Time: Capturing Changes in the Real World. Journal of Consumer Research, 13(1), 114–118. https://doi.org/10.1086/209051

Chicago

Burke, Marian C., and Julie A. Edell. 1986. “Ad Reactions Over Time: Capturing Changes in the Real World.” Journal of Consumer Research 13 (1): 114–18. doi:10.1086/209051.