The Liking and Viewing of Regular TV Series.

How does audience evaluation relate to audience size? In practice, television viewers give series liking scores that are middling rather than high because TV series are watched irregularly by most of their viewers, and how much viewers say they like a series varies with flow often they watch it. There is also a Double Jeopardy effect whereby series with small audiences are liked somewhat less by their relatively few viewers than the more popular series are liked by theirs. Also, more demanding programs tend to get slightly higher liking scores than entertainment programs after allowing for their often smaller audiences. [ABSTRACT FROM AUTHOR]