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Abstracts from the 2009 Conference of the Macromarketing Society.
- Source :
- Journal of Macromarketing; Dec2009, Vol. 29 Issue 4, p426-438, 13p
- Publication Year :
- 2009
-
Abstract
- The article presents abstracts on macromarketing which include the insurance advertising, on the antecedents of ethical consumption activities in Germany and the U. S. and customer citizenship behavior in the retail marketplace are presented.
- Subjects :
- MACROMARKETING
CONSUMERS
MARKETPLACES
Subjects
Details
- Language :
- English
- ISSN :
- 02761467
- Volume :
- 29
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Journal of Macromarketing
- Publication Type :
- Academic Journal
- Accession number :
- 45893421
- Full Text :
- https://doi.org/10.1177/0276146709350162