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Mama Group defends its swatting of Fly venues.
- Source :
- Music Week; 11/21/2009, Issue 45, p12-12, 1/4p, 1 Color Photograph
- Publication Year :
- 2009
-
Abstract
- The article reports on the move of Mama Group PLC to close its smaller venues in Great Britain. The management of the company stresses that the closures are part of their change in strategy to become more competitive in the live music market. It states that despite the closures, the company still supports the grass-roots music.
- Subjects :
- MARKETING strategy
BUSINESS planning
MUSIC industry
Subjects
Details
- Language :
- English
- ISSN :
- 02651548
- Issue :
- 45
- Database :
- Complementary Index
- Journal :
- Music Week
- Publication Type :
- Periodical
- Accession number :
- 45665005