Social networks: the future of marketing for small business.

The article investigates the use of new technologies by entrepreneurial businesses in London, England. It states that social networks play a key role in the future of marketing and can transform the traditional focus on control with an open and collaborative approach that is more conducive to business success. Moreover, business innovation is influenced by the use Internet through expanding reach and minimizing the time-lag to market. It emphasizes that focus on innovation and building of brand relationships are required in modern marketing.