Promote Your Business Through New Media.

The article offers suggestions on how to establish a company's expertise within its industry, then engaging with target clients via social media. Businesses are suggested to channel their marketing efforts into communicating directly with e-book merchants. New media marketing often requires a time commitment that small business owners cannot make. Linda Hamburger, a longtime PR manager, says e-marketing is expanding too fast for a layperson or busy manager to keep up with.