Back to Search Start Over

Managing students' loyalty to school after graduation through relationship marketing.

Authors :
Benjamin Osayawe Ehigie
Megan Taylor
Source :
TQM Magazine; Aug2009, Vol. 21 Issue 5, p502-516, 15p
Publication Year :
2009

Details

Language :
English
ISSN :
0954478X
Volume :
21
Issue :
5
Database :
Complementary Index
Journal :
TQM Magazine
Publication Type :
Academic Journal
Accession number :
44739838
Full Text :
https://doi.org/10.1108/17542730910983416