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The role of vendor in eCRM tool development.

Authors :
Kelley O'Reilly
David Paper
Source :
Qualitative Market Research: An International Journal; Sep2009, Vol. 12 Issue 4, p404-427, 24p
Publication Year :
2009

Details

Language :
English
ISSN :
13522752
Volume :
12
Issue :
4
Database :
Complementary Index
Journal :
Qualitative Market Research: An International Journal
Publication Type :
Academic Journal
Accession number :
44736690
Full Text :
https://doi.org/10.1108/13522750910993329