Long-Term Export Stimuli and Firm Characteristics in a European LDC.

This study presents an investigation of factors that stimulate the decision-making process of exporting firms from a European Lesser Developed Country (LDC) to continue and sustain export activities. The paper explores the existence of dimensions underlying export motivation and identifies potentially significant differences in perceptions of export stimuli based on firm size, degree of export involvement, and exporting experience. The findings point to a more proactive (than reactive) motivation structure underlying the export activities of these manufacturers. While no relationship is found between perceptions of export motivation and firm size, a number of significant differences in ongoing export stimuli are identified between different groups of firms in terms of export involvement and, to a lesser extent, exporting experience. Managerial and public policy implications are discussed, and suggestions for future research directions are outlined. [ABSTRACT FROM AUTHOR]