Yesod Rolling Out Men's And Women's Scents In U.S.

The article reports that the new fragrance brand called Yesod has rolled out men's and women's scents in the U.S. and aims to attain a foothold in the market. It states that the signature masterbrand was launched in 2008 at points of sale in Israel including at retailer Avi Luvaton and in Norway. According to Thomas Burke, business manager for the brand, he expected that the scent could be carried in as many as 100 doors in the U.S.