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Analytic thinking, Magjak results.
- Source :
- Westchester County Business Journal; 8/31/2009, Vol. 48 Issue 35, p21-21, 2/3p
- Publication Year :
- 2009
-
Abstract
- The article focuses on the marketing strategy of creative marketing and production services company Magjak in Port Chester, New York. It discusses how Magjak has helped travel company Club ABC Tours personalized its travel campaigns through Magjak's fusion of data analytics, marketing segmentation, and variable data printing. Magjak president Bruce Browning also explains the company's use of database and advanced software for facilitating the campaign.
- Subjects :
- MARKETING strategy
ADVERTISING campaigns
MANAGEMENT
Subjects
Details
- Language :
- English
- ISSN :
- 1057686X
- Volume :
- 48
- Issue :
- 35
- Database :
- Complementary Index
- Journal :
- Westchester County Business Journal
- Publication Type :
- Periodical
- Accession number :
- 44198108