Cite
Too much theory, not enough understanding
MLA
Schmenner, Roger W., et al. “Too Much Theory, Not Enough Understanding.” Journal of Operations Management, vol. 27, no. 5, Oct. 2009, pp. 339–43. EBSCOhost, https://doi.org/10.1016/j.jom.2009.07.004.
APA
Schmenner, R. W., Wassenhove, L. V., Ketokivi, M., Heyl, J., & Lusch, R. F. (2009). Too much theory, not enough understanding. Journal of Operations Management, 27(5), 339–343. https://doi.org/10.1016/j.jom.2009.07.004
Chicago
Schmenner, Roger W., Luk Van Wassenhove, Mikko Ketokivi, Jeff Heyl, and Robert F. Lusch. 2009. “Too Much Theory, Not Enough Understanding.” Journal of Operations Management 27 (5): 339–43. doi:10.1016/j.jom.2009.07.004.