A holistic framework for mCRM - data mining perspective.

The article examines the mobile customer relationship management (mCRM) and data mining application in the mCRM. It states that the framework of the mCRM that are categorized as customer care information center includes data store and data access systems, and mobile services and technology. The applications of methodology in data mining can identify and explore mCRM processes. Moreover, data mining that are based on framework are related to customer attrition, customer life time value analysis and customer churn analysis while moving towards mCRM.