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Tour de France Draws Smaller Sponsors.
- Source :
- BusinessWeek Online; 7/20/2009, p11-11, 1p
- Publication Year :
- 2009
-
Abstract
- The article reports on the decrease of sponsors for Tour de France bicycle race to be held on July 2009. The competition is participated by the world's top cyclists racing across France for three weeks. Sponsors for the 2009 race are made up of lesser-known companies, as big-name sponsors have been driven away by scandals of the previous years.
- Subjects :
- SPORTS sponsorship
TOUR de France (Bicycle race)
MISCONDUCT in sports
SCANDALS
Subjects
Details
- Language :
- English
- ISSN :
- 2162657X
- Database :
- Complementary Index
- Journal :
- BusinessWeek Online
- Publication Type :
- Periodical
- Accession number :
- 43328144