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Tour de France Draws Smaller Sponsors.

Authors :
Ewing, Jack
Zammert, Andrea
Source :
BusinessWeek Online; 7/20/2009, p11-11, 1p
Publication Year :
2009

Abstract

The article reports on the decrease of sponsors for Tour de France bicycle race to be held on July 2009. The competition is participated by the world's top cyclists racing across France for three weeks. Sponsors for the 2009 race are made up of lesser-known companies, as big-name sponsors have been driven away by scandals of the previous years.

Details

Language :
English
ISSN :
2162657X
Database :
Complementary Index
Journal :
BusinessWeek Online
Publication Type :
Periodical
Accession number :
43328144