Sequential Testing in Product Development.

MLA

Thomke, Stefan, and David E. Bell. “Sequential Testing in Product Development.” Management Science, vol. 47, no. 2, Feb. 2001, p. 308. EBSCOhost, https://doi.org/10.1287/mnsc.47.2.308.9838.

APA

Thomke, S., & Bell, D. E. (2001). Sequential Testing in Product Development. Management Science, 47(2), 308. https://doi.org/10.1287/mnsc.47.2.308.9838

Chicago

Thomke, Stefan, and David E. Bell. 2001. “Sequential Testing in Product Development.” Management Science 47 (2): 308. doi:10.1287/mnsc.47.2.308.9838.