AMAZON'S NEXT REVOLUTION.

The article focuses on the use of the Internet to sell electronic books (e-books) on Kindle DX, an electronic reader (e-reader) created with the aim of optimizing the presentation of newspapers and textbooks, by Amazon chief executive officer (CEO) Jeff Bezos. Features of the device are cited, including a black-and-white display with a crippled web browser. An increase in earnings posted by the firm in the first quarter of 2009 was attributed to Kindle 2, the predecessor of Kindle DX. Bezos explains Amazon's interest in adopting digital technology.