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A dialogue on DTC.
- Source :
- Contemporary OB/GYN; Feb2000, Vol. 45 Issue 2, p10, 2p
- Publication Year :
- 2000
-
Abstract
- Editorial. Comments on the use of direct-to-consumer advertising in the promotion of drugs and other medications in the United States. Positive effects of using direct-to-consumer advertising; Negative effects of the advertising technique; Details on the conversation between a physician and a patient about the advertisements for several pharmaceutical products.
Details
- Language :
- English
- ISSN :
- 00903159
- Volume :
- 45
- Issue :
- 2
- Database :
- Complementary Index
- Journal :
- Contemporary OB/GYN
- Publication Type :
- Academic Journal
- Accession number :
- 3928835