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Organic advertising.

Authors :
Bigge, Ryan
Source :
Marketing Magazine; 10/09/2000, Vol. 105 Issue 40, p9, 1/2p, 1 Color Photograph
Publication Year :
2000

Abstract

Opinion. Examines the impact of advertising on the media ecosystem in Canada. Definition of ecological footprint (EF); Effect of EF on actual consumer benefits; Factors affecting brand name products advertising; Enumeration of companies concentrating on manufacturing and inventory innovations.

Subjects

Subjects :
ADVERTISING
MASS media
CONSUMERS

Details

Language :
English
ISSN :
11964650
Volume :
105
Issue :
40
Database :
Complementary Index
Journal :
Marketing Magazine
Publication Type :
Periodical
Accession number :
3894918