Back to Search
Start Over
Our business leaders have no clothes.
- Source :
- Marketing Magazine; 11/20/2000, Vol. 105 Issue 46, p9, 3/5p, 1 Color Photograph
- Publication Year :
- 2000
-
Abstract
- Focuses on changes in corporate culture within the Canadian marketing and advertising sectors within the New Economy. Overview on the branding strategies utilized by various Canadian marketers and advertisers; Psychological tricks that advertising agencies are developing and testing; Comparison of the basis of brand management theories in the past and present.
- Subjects :
- CORPORATE culture
MARKETING
ADVERTISING
Subjects
Details
- Language :
- English
- ISSN :
- 11964650
- Volume :
- 105
- Issue :
- 46
- Database :
- Complementary Index
- Journal :
- Marketing Magazine
- Publication Type :
- Periodical
- Accession number :
- 3881145