U.S. marketers can learn from European innovators.

This status report examines some of the significant successes that the Europeans have scored in translating their research discoveries and inventions into commercially viable new products. In arguing his case, the author first offers four conclusions about the perceived "technology gap" between the United States and Europe, and then he offers solid evidence to support his conclusions. "Astute U.S. marketing managers would do well to heed these signs," he says and look toward Europe "as a valuable source of new products, innovative ideas, and marketing assistance." [ABSTRACT FROM PUBLISHER]