Personal Values and Corporate Strategy.

This article explains the influence of executives' personal values on approaches to corporate strategy in the United States. The authors stress that the personal values that businessmen often apply to their corporate strategy can be classified as theoretical, economic, aesthetic, social, political and even religious on occasion. The authors state that these values often hold a profound influence over an executive's business-related decisions, even if an executive is unaware of the influences of these values. The authors then advise executives to become aware of these values when making decisions.