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- Source :
- Food Manufacture; Apr2009, Vol. 84 Issue 4, p36-37, 2p
- Publication Year :
- 2009
-
Abstract
- The article discusses the implication of recession on new product development in Great Britain. According to Ed Garner at market research TNS, some great products have been launched in the middle of a recession. David Jago at market researcher Mintel, there is always the temptation to play it safe, so he is not necessarily expecting to see fewer launches.
Details
- Language :
- English
- ISSN :
- 00156477
- Volume :
- 84
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Food Manufacture
- Publication Type :
- Periodical
- Accession number :
- 38334369