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Start Over
It's a Jungle Out There.
- Source :
- Dairy Foods; Apr2009, Vol. 110 Issue 4, p30-38, 5p, 3 Color Photographs
- Publication Year :
- 2009
-
Abstract
- The article focuses on the irresponsible usage of the term "probiotics" by the U.S. dairy marketers. It states that the term is being used by the yogurt marketers to advance their competitiveness in the U.S. dairy market. It also notes the conflict between Dannon Co. Inc. and General Mills Inc. regarding an advertisement claim over yogurt products. An overview of the retail purchase trend data on selected dairy products is also presented. INSET: Hunting for Customers.
- Subjects :
- PROBIOTICS
DAIRY products industry
ECONOMIC competition
Subjects
Details
- Language :
- English
- ISSN :
- 08880050
- Volume :
- 110
- Issue :
- 4
- Database :
- Complementary Index
- Journal :
- Dairy Foods
- Publication Type :
- Periodical
- Accession number :
- 38219522