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IMPERIALISM, SELF-INFLICTED? ON THE AMERICANIZATIONS OF TELEVISION IN EUROPE.

Authors :
Bourdon, Jérôme
Source :
Changing Media, Changing Europe; 2008, Vol. 6, p93-108, 16p
Publication Year :
2008

Abstract

An essay is presented on self-inflicted imperialism and the Americanizations of television in Europe. It offers a history of American and British models of broadcasting and advertising which includes the advent of the anchorman and the deregulation of the Eighties which reportedly gave a chance for American exporters to add Europe to their list of territories. The author discusses the different notions of Americanization such as popularization, commercialization, professionalization and policy.

Details

Language :
English
ISSN :
17429439
Volume :
6
Database :
Complementary Index
Journal :
Changing Media, Changing Europe
Publication Type :
Book
Accession number :
37793190