The Social, Political, and Economic Context in the Development of Organizational Communication in Brazil.

The article discusses the social, political and economic context in the development of organizational communication in Brazil. An overview of the history of public relations and organizational communication in the country is offered. The author highlights the aspects that form the development of organizational communication in Brazil based on four key periods, including industrialization, the dominance of harsh military regime, and a restoration of democracy. A comment is provided which suggests that organizational communication in Brazil focuses on relationship between businesses and stakeholders and concerns for sustainability, corporate citizenship, and socioenvironmental responsibility.