The Big Squeeze.

The article reports on the impact of recession on the sale of personal care products in supermarkets. It is stated that based on IRI sales figures for the 52 weeks ending Jan. 25, 2009, shampoo, hair color, conditioners and styling, hand and body lotions, and bath bubbles/fragrance all declined in sales and units, with bath products down double digits. Health and beauty care categories sold in supermarkets have struggled to capture greater market share from drug and mass.