AN ANALYSIS OF THE PERFORMANCE IMPACT OF INFORMATION SYSTEMS DESIGN AND BUSINESS STRATEGY: THE CASE OF INFORMATION SCOPE AND ORGANIZATIONAL PROACTIVENESS.

The use of information technology no longer conveys the competitive advantage to the users that they received when the technology was introduced. Due to the large scale adoption of information technologies, the focus needs to shift away from the technology to the application and use of the information developed through by the technology. This information needs to be evaluated in the context of the business strategy of the organization. This paper examines the use of information in terms of its scope and how it relates to the proactiveness of the business. There is a well developed literature on the theoretical relationship between the scope of the information gathered and the proactiveness of the firm but there is no empirical analysis to verify the theoretical constructs. A survey of chief executive officers indicates that the coalignment of information scope and organizational proactiveness has a significant and positive impact on firm performance. [ABSTRACT FROM AUTHOR]