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'GUERRILLA PROMOS' IN THE GOLDEN STATE.
- Source :
- Editor & Publisher; 10/02/2000, Vol. 133 Issue 40, p38, 2p, 1 Color Photograph, 3 Black and White Photographs
- Publication Year :
- 2000
-
Abstract
- Reports on the marketing competition between newspapers 'Press-Enterprise' and the 'San Bernardino County Sun' in California. Use of so-called 'ambush marketing' tactics to boost the circulation of 'The Press-Enterprise'; Launch of an invasion plan that called for promotional support from sponsorships to build circulation. INSET: So, OK: Who's got the coolest billboard?.
- Subjects :
- MARKETING
NEWSPAPER publishing
Subjects
Details
- Language :
- English
- ISSN :
- 0013094X
- Volume :
- 133
- Issue :
- 40
- Database :
- Complementary Index
- Journal :
- Editor & Publisher
- Publication Type :
- Periodical
- Accession number :
- 3633556