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The faddish breakouts of ethnography.

Authors :
Boddy, Clive
Source :
International Journal of Market Research; 2009, Vol. 51 Issue 1, p7-9, 3p
Publication Year :
2009

Abstract

The article discusses ethnography being used in marketing research in Australia. The Australian Market and Social Research Society's Internet directory listed 17 of 324 research suppliers as offering ethnographic techniques for research which means that only 5% of Australian research suppliers are using ethnography.

Subjects

Subjects :
ETHNOLOGY
MARKETING research
ETHNOGRAPHIC analysis

Details

Language :
English
ISSN :
14707853
Volume :
51
Issue :
1
Database :
Complementary Index
Journal :
International Journal of Market Research
Publication Type :
Academic Journal
Accession number :
36106141
Full Text :
https://doi.org/10.2501/S1470785308200274
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