Theories: For Academics and Practitioners.

Academics consider theories to be the bedrock of scientific research, while some business practitioners find them esoteric and difficult to understand. Previous discussions on this issue have often framed theories and research in terms of either rigor or relevance—with little middle ground for academics and practitioners to meet. This article maintains theories are useful to academics and practitioners, and that it is essential for both parties to take advantage of the characteristics and usefulness of theories. This article suggests specific ways academic researchers and business practitioners can effectively use a full range of theories. [ABSTRACT FROM AUTHOR]