The Impact of Verbal Anchoring on Consumer Response to Image Ads.

MLA

Phillips, Barbara J. “The Impact of Verbal Anchoring on Consumer Response to Image Ads.” Journal of Advertising, vol. 29, no. 1, Spring 2000, pp. 15–24. EBSCOhost, https://doi.org/10.1080/00913367.2000.10673600.

APA

Phillips, B. J. (2000). The Impact of Verbal Anchoring on Consumer Response to Image Ads. Journal of Advertising, 29(1), 15–24. https://doi.org/10.1080/00913367.2000.10673600

Chicago

Phillips, Barbara J. 2000. “The Impact of Verbal Anchoring on Consumer Response to Image Ads.” Journal of Advertising 29 (1): 15–24. doi:10.1080/00913367.2000.10673600.