Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value.

MLA

Julian Ming-Sung Cheng, et al. “Why Do Customers Utilize the Internet as a Retailing Platform?: A View from Consumer Perceived Value.” Asia Pacific Journal of Marketing & Logistics, vol. 21, no. 1, Jan. 2009, pp. 144–60. EBSCOhost, https://doi.org/10.1108/13555850910926290.

APA

Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, & Shiri D. Vivek. (2009). Why do customers utilize the internet as a retailing platform?: A view from consumer perceived value. Asia Pacific Journal of Marketing & Logistics, 21(1), 144–160. https://doi.org/10.1108/13555850910926290

Chicago

Julian Ming-Sung Cheng, Edward Shih-Tse Wang, Julia Ying-Chao Lin, and Shiri D. Vivek. 2009. “Why Do Customers Utilize the Internet as a Retailing Platform?: A View from Consumer Perceived Value.” Asia Pacific Journal of Marketing & Logistics 21 (1): 144–60. doi:10.1108/13555850910926290.