Fiserv Intro's UChoose Rewards.

The article reports on the UChoose Rewards introduced by Fiserv Inc. in Brookfiel, Wisconsin. The UChoose Rewards which was created by Fiserv in partnership with Affinity Solutions Inc. and Bridge2 Solutions Inc. It is described as rewards and loyalty product which aims to provide financial institutions with merchant-funded and issuer-funded rewards capabilities. According to the company, both consumers and businesses will have the ability to earn rewards through debit and credit card usage.