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Why 3PLs Need to Build Their Brand.
- Source :
- Supply Chain Management Review; Nov2008, Vol. 12 Issue 8, p46-52, 6p
- Publication Year :
- 2008
-
Abstract
- The article offers information on improving the brand message of the third-party logistics providers (3PLs). It presents the steps that the companies should take in refining their brands, including the definition of mission and key points of difference, and the development of messaging plans. It is suggested that companies should focus on strategy and planning.
Details
- Language :
- English
- ISSN :
- 15219747
- Volume :
- 12
- Issue :
- 8
- Database :
- Complementary Index
- Journal :
- Supply Chain Management Review
- Publication Type :
- Periodical
- Accession number :
- 35373148